11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist I
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Documents all the advantages and disadvantages of gap analysis.
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Level 2 Behaviors
(Light Experience)
Documents gap analysis to identify the differences in the state of our organization.
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Level 3 Behaviors
(Moderate Experience)
Executes gap analysis to improve business performance with established standards.
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Level 4 Behaviors
(Extensive Experience)
Monitors and analyzes data to identify gaps or trends and drive strategic decision-making.
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Level 5 Behaviors
(Mastery)
Elaborates processes and procedures to identify gaps and improve business operational efficiency.
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9 soft skills or competencies (core competencies) for Search Engine Optimization Specialist I
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Participates in regular KPI reviews to evaluate goals, performance, and growth opportunities.
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Level 4 Behaviors
(Extensive Experience)
Works with external stakeholders, such as key clients and vendors to determine complicated KPIs.
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Level 5 Behaviors
(Mastery)
Reports on up to date industry and market benchmarks and trends in KPI best practices.
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Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Lists skills, traits, and characteristics of analytical thinkers.
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Level 2 Behaviors
(Light Experience)
Makes a list of items without order or set of priorities.
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Level 3 Behaviors
(Moderate Experience)
Summarizes historical experience to find probable causes of the problem.
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Level 4 Behaviors
(Extensive Experience)
Leads brainstorming to encourage teammates to create new perspectives.
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Level 5 Behaviors
(Mastery)
Promotes the adoption of business intelligence analysis technology to drive strategic decisions.
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Summary of Search Engine Optimization Specialist I skills and competencies
There are 0 hard skills for Search Engine Optimization Specialist I.
11 general skills for Search Engine Optimization Specialist I, Data Analytics, Gap Analysis, Content Management, etc.
9 soft skills for Search Engine Optimization Specialist I, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist I, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.